Paragon in Point Cook is a Pask development. This was a brand refresh - existing logo to stay as is. I created a new secondary visual language, developed the patterns and collateral.
Paragon means ‘A model of excellence or perfection of a kind; an unflawed diamond’. A selection of jewel shapes represents the different aspects of the estate, with the hero pattern
combining all shapes into a vibrant kaleidoscope visual. Won gold at the Melbourne Design Awards 2014.