Being a mixed use industrial development, Brickworks in Bendigo is open to a varied and extensive target audience. The aim is to provide opportunities to local businesses as well as
businesses in and around Melbourne and possibly nationally. Brickworks will set a distinctive benchmark for not only the Bendigo region but Victoria. It will bring a ‘fresh’ approach to
industrial development and will create a vibrant high quality environment for it’s immediate and wider community.
BRAND PROMISE - Create a green, active, business community with walking/bicycle trails. Urban landscaping style. State of the art design and facilities.
Eclectic mix of conveniences/entertainment options. | BRAND ESSENCE - A revolutionary Business Hub.
The first 2 concepts that were presented were loved by client and as such I was asked to combine them. I created the tagline, concept of the 5 precincts being split up into BRICK,
the naming and visual language of each precinct as well as the brand.